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Why Is Toblerone A Triangle?

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  1. Toblerone’s triangle shape is a clever nod to the Swiss Alps. The creator, Theodor Tobler, was inspired by the beauty of the mountains in Switzerland. The triangular shape represents the distinctive shape of the Matterhorn, a famous peak in the Swiss Alps. The packaging design intended to reflect this iconic mountain range, making it stand out. As for the practical side, the triangular sections make it easier to break off a piece without the need for a knife or any other tool. This distinctive shape has become an iconic symbol of Toblerone, making it easily recognizable among other chocolate bars.

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